Artisans

The handicraft sector, which was severely hit due to the pandemic and lockdown period, is finally looking up with both domestic and overseas sales picking up, raising hopes of exports reaching pre-Covid levels this year. The changeover has happened due to many factors including a push by the government, traders, consumers and not the least by many artisans who have moved to the e-marketing portals.

“Due to COVID, there was a lot of stock available with the artisans all over India. So, the clearance of stocks was a real challenge for all of us.  Around four months back when things started improving, artisans themselves ventured out and started selling their products,” says Shantmanu, Development Commissioner Handicrafts.